Ulf Lindberg CEO

Ulf Lindberg


Ulf Lindberg is the CEO of Netadmin.

He rejoined the company in 2021 after working as Head of Sales & Marketing at one of Sweden's largest city networks, Utsikt Bredband AB. Prior to that, Ulf held various positions within sales, including VP Sales at Netadmin.

Ulf has more than 20 years of experience in sales, product management, and system integration within the telecom and IT industry.


Catharina Eng Finance Manager

Catharina Eng

Finance Manager

Catharina Eng is responsible for financial analyzing and reporting, cash management, forecasting, and annual budgets. She joined Netadmin as Finance Manager in 2016.

Catharina has developed accounting and reporting skills from her employment at KPMG and Deloitte. During her years at KPMG one of her biggest assignments was at Netadmin. She also has experience ascontroller in different lines of businesses.

Catharina has a Master in science of Business and Economics from Linköping University.



EDward Rutgerson

VP Sales

Edward is the Vice President of Sales with the overall responsibility of Sales at Netadmin.

He rejoined the company in 2020 after holding several senior positions in international companies, including working as Head of Global PMO at Zenterio where he was responsible for multiple large-scale international Programs across Europe, North and Latin America.

Edward has more than 20 years of industry experience in leadership positions within the Telecommunications, ICT and Software Development segments.



Fredrik Holmberg

VP Professional Services

Fredrik is responsible for Professional Services. He also works as a Project Manager. Fredrik used to work as a Solution Architect at Netadmin. Before Netadmin Fredrik consulted as Project Manager and Maintenance Manager at several of Sweden’s Telecom operators. 

At University Fredrik studied Information System. Later Fredrik has been certified in ITIL and as a Scrum Master.


Jon Lindholm CMO

Jon Lindholm

Marketing Manager

Jon is responsible for Netadmin’s marketing strategy and marketing activities. Jon has extensive experience within B2B marketing with over ten years working within this field. Before joining Netadmin in 2016, Jon worked with B2B marketing at Configura, where he spent eight years. Before joining Configura, Jon had his own Marketing and Communications agency.

Jon has a degree in Media and Communications from Linköping University.


Håkan Nilhammar

Håkan Nilhammar

VP Customer Care

Håkan Nilhammar is responsible for Customer Care at Netadmin and has focus on supporting and developing of our customers operations. He joined Netadmin in 2017 as a Sales Director.

Håkan has a background primarily from the energy sector where he has worked with IT & Automation within the Power Generation and Power Transmission & Distribution areas. He has also been a manager in the consulting business.

Håkan has a degree in Computer science from Jönköping University.